our story

amie was born from a mother's quest to develop natural & effective skincare solutions for her daughter, whose sensitive skin was facing the problematic changes that puberty was starting to bring. her mission was to use effective natural ingredients to create formulations that were gentle enough to use every day, but would successfully deal with the problems faced by young skin.

our mission

our mission

to provide natural & effective


solutions for young skin

to provide natural


& effective solutions

for young skin

we know young skin faces some stressful times & we go above & beyond to understand its complexity & needs.

amie’s natural & dermatologist approved formulations are developed for all skin types, including sensitive.  our blend of effective, natural ingredients are proven to help keep skin clear, soft & radiant.

what makes amie unique

% natural ingredients

when we say natural, we mean natural. you’ll find the % of natural ingredients on every pack & we use the ISO 16128 method to analyse & confirm levels of naturality.

perfect for every day

amie products are gentle enough to be used every day & won’t dry the skin out like some medicated brands can over time. through everyday use, amie helps to keep your skin healthy & happy.

proven claims

all our formulas have been tested in extensive consumer trials to ensure they deliver what we promise, brilliant & effective skincare. our moisturisers are also clinically proven to deliver long-lasting moisturisation. finally, for extra peace of mind, each of our products has been assessed to ensure they are suitable for all skin types, including sensitive skin.

dermatologist approved

we’re often asked what the difference is between dermatologist tested & dermatologist approved. amie formulations are dermatologist approved which means we ensure that a qualified dermatologist is present during all the studies, & they also review the results & approve final claims. this gives you extra reassurance on the effective but gentle nature of our formulations.

cruelty free & vegan

we do not & will not conduct animal testing on our finished products or ingredients, nor do we ask others to test on our behalf. in recognition of this commitment, we have been awarded ‘cruelty-free brand’ accreditation from PETA.